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Smith & Diction
Smith & Diction

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Published in

Smith & Diction

·Aug 17

Branding perplexity.ai

Creating an invisible brand. — When Henry and Phi from Perplexity hit us up they said, “We want the brand to feel like a Scandinavian subway system. Clean and considered but in an invisible sort of way.” They didn’t want to come across as flashy, or modern, or youthful in any way. Just a vessel…

Design

9 min read

Branding perplexity.ai
Branding perplexity.ai
Design

9 min read


Published in

Smith & Diction

·Aug 7

To sprint or not to sprint.

Thoughts on a controversial branding offering. — I know some designers will read the following and say that I’m completely out of my mind. And four years ago, I would have agreed with them. But we’ve been offering brand sprints to a select group of clients for the past few years and it’s going…extremely well, surprisingly. I’ve…

Design

15 min read

To sprint or not to sprint.
To sprint or not to sprint.
Design

15 min read


Published in

Smith & Diction

·Mar 23

Branding Glitter — Your friendly block cleaning service.

Philly has a bit of a reputation for being trashy. Glitter wants to change that. —

Design

11 min read

Branding Glitter — Your friendly block cleaning service.
Branding Glitter — Your friendly block cleaning service.
Design

11 min read


Published in

Smith & Diction

·Dec 7, 2022

Triple Bottom Brewing

A new identity & can design system for Philly’s first and only fair chance brewery. Buckle up–it’s a long one. — When Triple Bottom came to us, they weren’t looking for a rebrand. Their primary ask was for us to redesign their beer can system. They release new brews all the time, and for each one, they commission original artwork from an illustrator or artist. They wanted that artwork to…

Branding

13 min read

Triple Bottom Brewing
Triple Bottom Brewing
Branding

13 min read


Published in

Smith & Diction

·Nov 29, 2022

Paradigm Gallery & Studio

Helping out some friends who are doing cool stuff — The year is 2010, I’m a senior in college. I’m awful at design but I think I’m untouchable. Every Friday and Saturday night I drive myself into Philly listening to Taking Back Sunday getting amped up to go to some art shows. See some art, drink free beer, rinse and…

Fundraising

7 min read

Paradigm Gallery & Studio
Paradigm Gallery & Studio
Fundraising

7 min read


Published in

Smith & Diction

·Nov 25, 2022

Bottling Potions

Small batch skincare branding and packaging for Sabbatical Beauty — Chara’s First Case Study For seven years now, Mike has written all of our Smith & Diction case studies. Yes, technically I (I being Chara. It’s me, Hi) am the copywriter around here, but back when we started this company, I was holding down a full-time gig on the side, so I only had…

Branding

14 min read

Bottling Potions
Bottling Potions
Branding

14 min read


Published in

Smith & Diction

·Aug 1, 2022

Càphê Roasters

Honoring heritage and passion with color and concept. — You know when you’re like, “Man, I just want to work for good people.” Thu & Raymond over at Càphê are the definition of good people, and this project is a testament to the notion that great work comes from great relationships. Their passion and dedication to their values and…

Branding

12 min read

Càphê Roasters
Càphê Roasters
Branding

12 min read


Published in

Smith & Diction

·Jul 18, 2022

Rockin the Suburbs.

REPUBLISHED: I’m reposting this case study because we actually got a ton of stuff made. Whenever we do a brand concept we usually present a bunch of ideas and if the client makes just one of them we’re happy–but this client went all in: Letterpressed business cards and letterhead, carpenter…

Branding

8 min read

Rockin the Suburbs.
Rockin the Suburbs.
Branding

8 min read


Published in

Smith & Diction

·Jan 5, 2022

Part I—Easy, breezy, beautiful websites.

Redesigning the Rail Park site to be everything to everyone. — Hello and welcome to Part I of my Rail Park ramblings. If you came here to read about the branding side of this project and learn about the evolution of logos and typography over the past few years, then GET THE HELL OUT OF HERE! STOP LOOKING. THIS ISN’T FOR…

Web Design

8 min read

Part I—Easy, breezy, beautiful websites.
Part I—Easy, breezy, beautiful websites.
Web Design

8 min read


Published in

Smith & Diction

·Jan 5, 2022

Part II—Six years of blood, sweat, and tears.

Creating an ever-evolving visual identity for the Rail Park. — It’s been a long time since I wrote the original Rail Park case study. Almost six years to be exact, and a lot has happened since then. A game show host became our president, a pandemic ruined almost every aspect of life as we know it, a bunch of idiots…

Non Profit Organization

16 min read

Part II—Six years of blood, sweat, and tears.
Part II—Six years of blood, sweat, and tears.
Non Profit Organization

16 min read

Smith & Diction

Smith & Diction

1.1K Followers

www.smith-diction.com

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