Published inSmith & Diction2024 Smith & Diction Year in ReviewAnother year, another recap. This year tested a lot of limits for us. It started off slow. Like…..I guess the robot uprising is here, kind…Dec 17, 20243219Dec 17, 20243219
Published inSmith & DictionBranding AlmaIntroducing the world’s first nutrition companion.Dec 4, 20242823Dec 4, 20242823
Published inSmith & DictionBranding AnteriorMedical Insurance? AI? Oh my!Jun 3, 20245835Jun 3, 20245835
Published inSmith & DictionBranding 41 WestBringing the behind-the-scenes weirdos to center stage.Mar 11, 2024211Mar 11, 2024211
Published inSmith & DictionTrust the ProcessThe Smith & Diction Identity ProcessJan 23, 20241.2K10Jan 23, 20241.2K10
Published inSmith & Diction2023 S&D Greatest HitsThe year 2023 sounds like the beginning of every apocalyptic sci-fi movie. And while this year deff had the vibes of an apocalyptic sci-fi…Dec 20, 20233121Dec 20, 20233121
Published inSmith & DictionBranding perplexity.aiCreating an invisible brand.Aug 17, 20232.3K22Aug 17, 20232.3K22
Published inSmith & DictionTo sprint or not to sprint.Thoughts on a controversial branding offering.Aug 7, 20234834Aug 7, 20234834
Published inSmith & DictionBranding Glitter — Your friendly block cleaning service.Philly has a bit of a reputation for being trashy. Glitter wants to change that.Mar 23, 20234012Mar 23, 20234012
Published inSmith & DictionTriple Bottom BrewingA new identity & can design system for Philly’s first and only fair chance brewery. Buckle up–it’s a long one.Dec 7, 20221431Dec 7, 20221431
Published inSmith & DictionParadigm Gallery & StudioHelping out some friends who are doing cool stuffNov 29, 20223Nov 29, 20223
Published inSmith & DictionBottling PotionsSmall batch skincare branding and packaging for Sabbatical BeautyNov 25, 2022Nov 25, 2022
Published inSmith & DictionCàphê RoastersHonoring heritage and passion with color and concept.Aug 1, 20221Aug 1, 20221
Published inSmith & DictionRockin the Suburbs.REPUBLISHED: I’m reposting this case study because we actually got a ton of stuff made. Whenever we do a brand concept we usually present a…Jul 18, 2022Jul 18, 2022
Published inSmith & DictionPart I—Easy, breezy, beautiful websites.Redesigning the Rail Park site to be everything to everyone.Jan 5, 20223Jan 5, 20223
Published inSmith & DictionPart II—Six years of blood, sweat, and tears.Creating an ever-evolving visual identity for the Rail Park.Jan 5, 2022Jan 5, 2022
Published inSmith & DictionWorking for ExposureA new visual identity for a storytelling company.Sep 14, 20214Sep 14, 20214
Published inSmith & DictionAn announcement that has been a long time coming.Today, Chara is joining Smith & Diction full time!Jun 14, 2021Jun 14, 2021
Published inSmith & DictionTiny OrganicsBranding a tiny food company for tiny humans.Jun 3, 20211Jun 3, 20211
Published inSmith & DictionGroup XCreating a symbol where mystery meets meaning.Mar 31, 20211Mar 31, 20211